Consumer Product Safety Improvement Act (CPSIA) Anniversary -- Social Media Plan
Please join the Coalition for Sensible Safeguards' social media coverage of the August 14 anniversary of the Consumer Product Safety Improvement Act (CPSIA). We will be creating a social media buzz around an event hashtag during the week of August 5, as the 75th anniversary of Social Security is also on August 14 (which we don't want to compete with). The messaging focuses around five Consumer Product Safety Commission (CPSC) breakthroughs in the five years since CSPIAs passage: the CPSC consumer complaints database, third-party testing, a stronger lead standard for children's products, mandatory standards for cribs and other infant durable products, and mandatory toy standards.
- CPSC handle: @OnSafety (CPSC handle)
- Media Targets: @ben_goad, @jmhattem, @misswilson, @Reporter_Hicks, @ryangrim, @kate_sheppard, @thenation, and @HuffingtonPost.
- Legislative Targets: @janschakowsky and @SenMarkPryor
During the week of August 5, we will be promoting the anniversary using the #CPSIA hashtag, along with posts on other social media platforms. We will be promoting CSS partners' materials that week on social media, as well as general material highlighting the successes of CPSC and CPSIA.
Below are several sample tweets and Facebook posts, promoting general messaging and the five CSPC breakthroughs in the five years since CSPIA's passage:
#CPSIA: Thanks for 5 years of giving the CPSC the resources it needs to protect the public! @OnSafety #productsafety #regsrock
5 years ago, #CPSIA created the first publicly accessible consumer complaint database to help ensure #productsafety: http://bit.ly/RIIlc6
#CPSIA ensures that children’s toys & products are tested before they are sold. 5 years of keeping our #kids safe! @OnSafety #productsafety
Since 2008, #CPSIA has significantly decreased lead levels in children’s toys & products. A major #productsafety success story! @OnSafety
Thanks to the #CPSIA, cribs & toys are safer, hundreds of thousands of hazardous products have been removed from the market! #productsafety
Because of #CPSIA #productsafety standards, untold numbers of injuries and deaths have been prevented. Thanks for 5 yrs of protecting #kids!
Happy 5th birthday to #CPSIA! Click to learn more about this #regulation success story! [LINK] #productsafety
Infant Durables and Crib Safety to be released Tuesday:
Toy Safety and Protections Against Lead to be released Thursday: